About us

At the cultural crossroads of Europe and North America, Montreal has a long history as a style and fashion capital. F.L.Y. UNDERWEAR is designed in Montreal and proud to be part of that heritage. To ensure the highest standards of quality, F.L.Y. is manufactured in state-of-the-art facilities with the capabilities to produce our line of seamless underwear. And that’s how F.L.Y. brings you style and comfort, with wash and wear durability.

Okay – we’ve established our credentials so we won’t bore you with any more serious stuff. At F.L.Y. we believe that underwear should be fashionable, a little irreverent, yet accessible. Underwear is our second skin and it should feel that way. From fig leaves (Ouch! They’re really not as soft as we imagined. We know – we checked!) to loincloths, we have forever chosen to be “modest.” But that doesn’t mean we can’t have fun!